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Mass media

From open-encyclopedia.com - the free encyclopedia.

For other uses, of the word Media see media (disambiguation).

The media is the whole body of communications that reach large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines.

The mass media reaches a mass audience. That audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass media techniques such as advertising and propaganda.

During the 20th century, the advent of mass media was driven by technology that allowed the massive duplication of material at a low cost. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Television and radio allowed the electronic duplication of content for the first time.

Mass media had the economics of linear replication: a single work could make money proportional to the number of copies sold, and as volumes went up, units costs went down, increasing profit margins further. Vast fortunes were to be made in mass media.

Contents

The Internet and mass media

During the last decade of the 20th century, the advent of the World Wide Web marked the first era in which any individual could have a means of exposure on the scale of mass media. For the first time, anyone with a web site can address a global audience, although serving high levels of web traffic is still expensive. It is possible that the rise of peer-to-peer technologies may have begun the process of making the cost of bandwidth manageable.

See also

Notable persons

Notable corporations

By location

Other

External links

Media studies

Other

List of Media

Media Directories

Canada

Television

List of Canadian television channels

Newspaper

List of newspapers in Canada

Magazine

Internet

United States of America

Television

Television in the United States

Newspaper

List of newspapers in the United States


es:Medio de comunicación de:Massenmedium he:תקשורת המונים ja:マスメディア lt:?iniasklaida nl:Massamedium pl:Mass media fi:Media uk:Засоби масової інформації zh-cn:媒体

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