Max Weinreich
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Max Weinreich (1893/94 Courland(Latvia) - 1969 New York) was a yiddish linguist.
He founded the YIVO Institute for Jewish Research (originally called Yiddish Scientific Institute(YIVO)) in Vilnius (Vilna) in 1925, and was its director from 1925 to 1939, from 1940 he lead it in New York.
He is the father of Uriel Weinreich.